although the national football team did not enter the world cup, the chinese led screen company lit up the entire arena!! this article talks about the qatar world cup, china led display with why "win"?
the led display screens of the eight major stadiums of the qatar world cup, all kinds of peripheral commercial displays, radio and television performance live screens, and even the smart light pole screens on both sides of urban roads are all supplied by chinese led enterprises.
while we are proud of china's wisdom, we are also thinking about why they are successful and how china's led display companies will stay ahead in the future.
why can china's led display rise in the world?
for nearly 10 years, chinese mainland enterprises have dominated the global led display market.
according to trendforce statistics, the global led display market share of the top ten enterprises, in addition to daktronics and samsung electronics, the rest are chinese mainland enterprises. according to the china industrial research institute report, china's led display has occupied more than 80% of the global market share.
especially shenzhen. "the world's led display manufacturing industry to see china, china's led display manufacturing industry to see shenzhen." shenzhen, china, has formed a complete industrial chain of led display raw materials, lamp beads, chips, packaging, supporting design, and has formed an industrial cluster applied to various segments.
why in just over 10 years, china's led display can rise against the trend in the technology gap? industry foresight is crucial.
led is called the future display technology in the display field. from the development history of display, from the earliest crt electronic display (cathod-ray tube), to plasma display (plasma display), and then to lcd liquid crystal display, display technology innovation has lasted for nearly 1 century. because it is easier to industrialization and marketization, lcd has become a heavy stock of global display enterprises. the led display, which has a richer color display, has not received more attention.
this is precisely the opportunity for chinese technology companies to overtake the curve.
at the beginning, many chinese companies focused on ultra-large led displays and simple single and two-color displays, practicing on the tens of billions of markets that international display giants did not care about. at this time, the led display application scenario is only the outdoor large screen, and all kinds of door head screens.
since 2008, chinese enterprises represented by liad have suddenly made efforts to promote led displays into indoor scenes, replacing lcd screens in conference rooms, studios, and monitoring rooms.
because led is not limited by area, the characteristics of seamless splicing (lcd splicing will have black splicing seams) are quickly accepted by the market. from 2008 to 2020, more than 80% of indoor large-screen display scenes have been replaced by led displays. the led display market has grown from 10 billion to 100 billion.
in the past three years, with the continuous innovation of china's led display enterprises, miniledmicroled small pitch and micro-pitch led display will tend to mature. led display will enter the consumer market, which will be a trillion-level market.
from the history of china's led display development, it can be seen that the key to the rise of china's led display industry is a group of entrepreneurs with strategic vision born within china's reform and opening up, the first to carry out industrial layout in the subdivision circuit on behalf of future development, and with its courage, strength and endurance, embarked on a "self-development, self-driven, self-guided" innovation road. continued high investment in scientific research and innovation and market exploration, in exchange for the global led display industry's dominant position.
all the glory of today's qatar world cup is due to decades of painstaking work.
can china's led display go further in the future?
there is no dispute that led display will enter the trillion market, and in the next 5-10 years, the display will be seamless with all kinds of human scenes.
led displays will be smaller, lighter, more transparent, smarter, and more extensive.
from the perspective of the global industry chain, the competition pattern of the led display industry will be from the original simple "point competition" between enterprises and enterprises, gradually transformed into the "chain" and even "network" competition between the industrial chain and the industrial chain, the value chain and the value chain. more lcd companies, even display consumer-grade companies, will enter the led display industry.
china led display enterprises, are from the great river, down the river, into the vast but treacherous ocean. we should not only continue to innovate in technology, products and services, expand the foundation, make the ship bigger and more solid, but also learn to adapt to changes in ocean currents, keep up with the trend, and run ahead of typhoons.
the experience of sailing in small rivers cannot support the great ocean. more topics will be quickly put before the entrepreneur captain.
for example, as the led display continues to be small spacing, micro-spacing, the next 3-5 years, is bound to enter the consumer display market, and how to gain brand advantage in the consumer market, how to win the brand war in this unfamiliar area, has become a major issue that led display companies have to face.
we wish china's led display enterprises can go further, while maintaining cautious optimism about the development of the future.
